I chose to write about having a vision this month, for a few reasons. One, the state of the world these days depends on us all having a vision for something better. It’s also a new season and in my religious background, it’s our New Year. In Judaism it’s 5772. We’ve come a long way as a people and have been through many challenges and many triumphs…but at the heart of what we want and wish each other this time of year is a year of joy, health, abundance and happiness and peace for all mankind…an economy that works wouldn’t hurt either…
But…at the core of what you wish someone come any new year or even a “birth” day is something kind. Something good, something big!
That’s what we need right now. A big vision to have not only peace, abundance, health and well-being for one another, but on a whole planetary basis as well.
In my recent radio interviews with Guy Kawasaki who wrote the book, “Enchantment” one of the keys to delivering goods and services is to have a great cause, in fact to deliver a feeling of “Enchantment” to your customers you need to be aware of the 3 key pillars…Kawasaki suggests…when and why enchantment is necessary, and describes the three pillars of enchantment: likability, trustworthiness, and a great cause.
As person and business owner you want to work on your likability factor. In business people work with who they like. If you’re looking for a job, potential bosses hire people they like. You want to work on what goes into being liked.
Being someone of your word is huge. Trust in any relationship is key. If you work on building your “reliability” factor and can be “trusted” upon to do the job, or be there for someone else when needed, or to be there in a crunch or when waters get rough…that is huge! Trust is huge…
Lastly, a great cause. What’s your great cause? Are you just slugging it out in life for the money? Or is there a great cause to your life or business?
My challenge to you is to pick a cause that speaks to your heart. At Zappos, the incredible online shoe company…Tony Hsieh (Shay) has created an amazing culture at Zappos and has launched a website and a vision all about creating happiness. In fact if you log onto http://www.deliveringhappiness.com/ and you will learn about the philosophy at Zappos, it’s more than just selling shoes…there is a big vision…a cause…something else at stake that drives people to be great!
A vision, drives you to be great.
Don’t believe me yet? Michael Gerber, author of the E-Myth (Revisited) and guest on our show on October 3rd, writes this about having a vision…
“A business without a vision is directionless. It lacks purpose,” writes Michael Gerber in his latest book E-Myth Mastery. You cannot plan the future of your business if you do not have a vision. It is the starting point of any business growth plan.
Gerber adds, “the vision is your unique dream. It is the image of what you want your business to become. It provides the pull factor. The vision gives you the big picture. It keeps you on track as you develop strategies and take steps to grow the business. It gives you the place to focus on when overwhelmed by the mass trivia that invades our business lives. The vision puts purpose into the business.”
Great companies have a vision, a cause, a purpose. I mean really at the end of the day, it’s got to be about something else than just slugging it out, day after day, trying to earn a buck. Right?
Great companies like Pike’s Fish market…decided to improve morale by becoming “World Famous” you now go to Pikes Fish Market and it’s a blast, the customer experience is fun, you have to even duck out of the way as the fish mongers at the store can usually be seen throwing fish down the aisle…
Mitchell Richards clothing store has adopted a “Hug your Customer” philosophy and they deliver outstanding service and have become one of America’s leading clothing retailers in terms of sales and service.
Harvey MacKay author of “How to Swim with the Sharks” is all about service and getting to know their customers, his vision is to know more about each customer than the IRS. Why is that you ask? Well, it’s all about being extraordinary with your customers, knowing them, remembering them, being there for them and delivering an outstanding customer care experience. Oh and Harvey MacKay runs a company that makes envelopes, service is the only game he’s got to win at in order to be successful.
Dr. Stephen Covey reminds us in the book the 7 Habits of Highly Effective People, to think about what you want someone to say for your eulogy at your funeral. If you think about that for a moment, is your life or business just going to be about doing it, slugging it out, making a buck…or are you going to have a big picture, a goal, a dream, a vision?
It’s like the story about the 2 brick layers…and when a man comes toward the construction site, and talks to the one bricklayer…and asks how it’s going? The one bricklayer replies, “Ehh…it’s ok, I guess, I am just working hard, making some money just laying some bricks”…then the man goes to the other brick layer and says, “so your just working hard laying some bricks eh”? The second brick layer shakes his head and looks to the sky and says, “Oh no, I am not just laying bricks…I am building a church and where you’re looking now will be the steeple when we’re done”!
So what are you doing in your business? Are you laying bricks working hard or are you building a church?
Let’s work on your vision…Here is a way to create your vision…have a great month!
Cheers/David
List two of your unique personal qualities, such as enthusiasm and creativity._________________ ____________
List one or two ways you enjoy expressing those qualities when interacting with others, such as to support and to inspire. ________________ ___________________.
Assume the world is perfect right now. What does this world look like. How is everyone interacting with everyone else? What does it feel like? This is a statement, in present tense…describing an ultimate condition, the perfect world as you see it and feel it. Remember a perfect world is a fun place to be…
Now, Combine the three prior subdivisions of this paragraph into a single statement.
Example:
My purpose is using my creativity and humour to support and inspire others to live a life the love, doing work that brings them joy, peace and fulfillment as I share my knowledge, contacts and experiences.
That’s a quick way to build your vision, but if you want to really look at your vision in more depth, then join me on October 13th at the Vaughan Business Enterprise Centre at 9995 Keele St. and Major Mackenzie from 6-8:30 pm and take my full on “Creating a Vision” session. It’s $35.00 but well worth it…and you can register by calling the Vaughan Business Enterprise Centre at 905- 832-8526








